Minds Agents

Expert mind clone agents with 5-layer DNA structure

Minds Agents

Minds are AI replicas of expert knowledge and thinking patterns. Each mind clone has a complete 5-layer DNA structure extracted from source materials.

Architecture

agents/minds/
├── alex-hormozi/
│   ├── AGENT.md              # Agent definition
│   ├── SOUL.md               # Voice and personality
│   ├── MEMORY.md             # Knowledge base
│   └── DNA-CONFIG.yaml       # 5-layer DNA structure
├── cole-gordon/
├── jeremy-haynes/
├── jeremy-miner/
└── the-scalable-company/

---

Active Minds

Mind ID	Expert	Focus	Sources
alex-hormozi	Alex Hormozi	Scaling, acquisition, offers	Podcasts, books, courses
cole-gordon	Cole Gordon	High-ticket sales, farm system	Podcasts, trainings
jeremy-haynes	Jeremy Haynes	Sales funnels, client acquisition	Masterminds, programs
jeremy-miner	Jeremy Miner	NEPQ, consultative selling	7th Level courses
the-scalable-company	Composite	Scalable business systems	Multi-source synthesis

Total Active Minds: 5

---

DNA Structure

Each mind clone has a 5-layer cognitive DNA extracted from source materials:

DNA Layers (L1-L5)

L1: PHILOSOPHIES

Core beliefs, worldview, value systems

Example:

• “Sales is a transfer of belief, not a pitch”
• “Optimize for lifetime value, not initial sale”

L2: MENTAL-MODELS

Thinking frameworks, decision-making patterns

Example:

• “Think in systems, not tactics”
• “Inversion: ask what causes failure first”

L3: HEURISTICS

Practical rules, decision shortcuts

Example:

• “If close rate < 20%, fix qualification”
• “1 setter : 3 closers (farm system ratio)”

L4: FRAMEWORKS

Structured methodologies, named processes

Example:

• “CLOSER framework: C-L-O-S-E-R steps”
• “Value Equation: Dream Outcome / (Time Delay * Effort)”

L5: METHODOLOGIES

Step-by-step implementations, tactical procedures

Example:

• “Step 1: Clarify the problem. Step 2: Label the pain…”
• “Hiring process: Application → Top-grading → Role-play → Shadow”

---

DNA-CONFIG.yaml

Structure:

version: "1.0.0"
person: "Cole Gordon"
last_updated: "2026-03-05T14:30:00Z"
sources: ["CG001", "CG002", "CG003"]

# Layer 1: PHILOSOPHIES (Core beliefs)
L1_PHILOSOPHIES:
  - id: PHI-001
    content: "Sales is about serving the prospect, not closing them"
    source: CG001
    evidence: ^
      [CG001-003] "The moment you care more about the prospect than your
      commission, you become a consultant instead of a salesperson."
  
  - id: PHI-002
    content: "Team structure beats individual talent"
    source: CG001
    evidence: ^
      [CG001-005] "Farm system with average closers beats star closer model
      because the system is anti-fragile."

# Layer 2: MENTAL-MODELS (Thinking frameworks)
L2_MENTAL_MODELS:
  - id: MM-001
    content: "Optimize for system resilience, not individual performance"
    source: CG001
    evidence: ^
      [CG001-005] "If your revenue depends on one person, you don't have a
      business, you have a job."

# Layer 3: HEURISTICS (Practical rules)
L3_HEURISTICS:
  - id: HEU-001
    content: "1 setter to 3 closers ratio (farm system)"
    source: CG001
    confidence: HIGH
    context: "High-ticket sales ($5k-$50k)"
    evidence: ^
      [CG001-005] "The sweet spot is 1 setter feeding 3 closers. More than
      that and closers starve. Less and setter becomes bottleneck."
  
  - id: HEU-002
    content: "If close rate < 20%, problem is qualification, not closing"
    source: CG001
    confidence: HIGH
    evidence: ^
      [CG001-008] "Closer with 15% close rate doesn't need closing training,
      they need better leads."

# Layer 4: FRAMEWORKS (Structured methodologies)
L4_FRAMEWORKS:
  - id: FWK-001
    name: "Farm System"
    source: CG001
    components:
      - Setters (1x)
      - Closers (3x per setter)
      - Sales Manager (per 10 closers)
    evidence: ^
      [CG001-005] Detailed explanation of ratios and structure
  
  - id: FWK-002
    name: "CLOSER Framework"
    source: CG002
    steps:
      - "C: Clarify their situation"
      - "L: Label their pain"
      - "O: Overview past failures"
      - "S: Sell the vacation (future state)"
      - "E: Explain away concerns"
      - "R: Reinforce decision"
    evidence: ^
      [CG002-012] Full framework breakdown with examples

# Layer 5: METHODOLOGIES (Step-by-step procedures)
L5_METHODOLOGIES:
  - id: METH-001
    name: "Objection Handling Process"
    source: CG002
    steps:
      - step: 1
        action: "Acknowledge the objection without defensiveness"
        example: "I totally understand..."
      - step: 2
        action: "Isolate the objection"
        example: "If we solve [X], is there anything else?"
      - step: 3
        action: "Reframe using prospect's own words"
        example: "Remember when you said...?"
      - step: 4
        action: "Trial close"
        example: "So if we handle [X], are you ready to move forward?"
    evidence: ^
      [CG002-015] Full methodology with real call examples

# Cross-Layer Connections
connections:
  - from: PHI-001
    to: [MM-001, FWK-002]
    relationship: "Philosophy drives mental model and framework design"
  
  - from: HEU-001
    to: FWK-001
    relationship: "Heuristic is core ratio within framework"

# Tensions and Open Loops
tensions:
  - tension: "Setter autonomy vs farm structure"
    description: ^
      Wants setters to be creative but must follow farm ratios
    sources: ["CG001-008", "CG002-003"]

open_loops:
  - question: "How to scale farm system beyond 50 closers?"
    context: "CG001-015"
    importance: HIGH

---

Mind Files

AGENT.md

Mind clone definition.

Structure:

---
title: [Expert Name]
type: mind
status: active
version: 1.0.0
---

# [EXPERT NAME]

## Overview

**Expertise:** [primary domain]

**Known For:** [signature frameworks/ideas]

**Sources:** [count] sources processed

## DNA Summary

**L1 Philosophies:** [count] core beliefs
**L2 Mental Models:** [count] thinking frameworks
**L3 Heuristics:** [count] practical rules
**L4 Frameworks:** [count] methodologies
**L5 Methodologies:** [count] step-by-step processes

**Total DNA Items:** [sum]

## Activation

This mind clone is activated for queries involving:
- Topic 1
- Topic 2
- Topic 3

## Signature Frameworks

1. **Framework 1:** [brief description]
2. **Framework 2:** [brief description]

## Knowledge Domains

**Primary:**
- Domain 1
- Domain 2

**Secondary:**
- Domain 3
- Domain 4

---

SOUL.md

Voice, personality, and communication style.

Example (Cole Gordon):

# SOUL: Cole Gordon

## Voice

**Tone:** Direct, systems-focused, anti-hype

**Communication Style:**
- Speaks in terms of systems and structure
- Values simplicity and repeatability
- Challenges conventional "guru" wisdom
- Uses sports/military analogies

**Signature Phrases:**
- "It's a system, not a superstar"
- "Show me the data"
- "What's the failure mode?"
- "Anti-fragile > optimal"

## Personality Traits

**Core Traits:**
- **Systematic:** Everything is a process
- **Empirical:** Data over opinions
- **Contrarian:** Questions common sales wisdom
- **Builder:** Focuses on scalability

**Behavioral Patterns:**
- Pushes back on "best practices" without data
- Prioritizes team structure over individual talent
- Values long-term system over short-term wins
- Skeptical of tactics without strategy

**Decision-Making Style:**
Systems-first. Asks "how does this scale?" and "what breaks first?" before committing.

## Interaction Patterns

**In Debates:**
Calm but firm. Uses data and examples. Quick to point out logical inconsistencies.

**Teaching Style:**
Socratic. Asks questions to lead to insight rather than lecturing.

**With Students:**
Direct but supportive. No coddling, but deep investment in success.

---

MEMORY.md

Comprehensive knowledge base with source attribution.

Structure:

---
version: 8
last_updated: "2026-03-05T14:30:00Z"
sources_included: ["CG001", "CG002", "CG003"]
total_insights: 147
dna_items: 42
---

# MEMORY: Cole Gordon

## Sources Processed

**Total Sources:** 3

1. **CG001** - Farm System Deep Dive (Podcast)
   - Processed: 2026-03-01
   - Chunks: 23
   - Insights: 67

2. **CG002** - CLOSER Framework Masterclass
   - Processed: 2026-03-02
   - Chunks: 18
   - Insights: 52

3. **CG003** - Building Scalable Sales Teams
   - Processed: 2026-03-05
   - Chunks: 15
   - Insights: 28

## Knowledge Domains

### Sales Structure

#### Farm System

**Core Concept:** ^[CG001-005]
1 setter feeds 3 closers. System beats superstars. Anti-fragile design.

**Ratios:**
- 1 Setter : 3 Closers ^[CG001-005]
- 1 Manager : 10 Closers ^[CG001-012]
- Minimum team: 1 setter + 3 closers = $1M/year ^[CG001-008]

**Why It Works:** ^[CG001-005]
- Specialization: Setters set, closers close
- Load balancing: No closer starves or gets overwhelmed
- Resilience: No single point of failure
- Scalability: Add setters to grow predictably

**Failure Modes:** ^[CG001-015]
- < 3 closers per setter: Closers starve, turnover high
- > 4 closers per setter: Setter becomes bottleneck
- No manager past 10 closers: Quality drops, training gaps

### Sales Methodology

#### CLOSER Framework

**Full Breakdown:** ^[CG002-012]

1. **C: Clarify** their situation
   - Where are you now?
   - Where do you want to be?
   - What's stopping you?

2. **L: Label** their pain
   - "So what I'm hearing is..."
   - Get them to feel the cost of inaction

3. **O: Overview** past failures
   - "What have you tried?"
   - "Why didn't it work?"
   - (Positions you as different)

4. **S: Sell** the vacation (future state)
   - Paint vivid picture of transformation
   - Use their words, not yours

5. **E: Explain** away concerns
   - Preemptive objection handling
   - "You might be wondering..."

6. **R: Reinforce** decision
   - "You made the right choice"
   - Reduce buyer's remorse
   - Set expectations for onboarding

**When to Use:** ^[CG002-012]
- High-ticket sales ($5k+)
- Consultative sell (not transactional)
- 45-90 minute call format

## Cross-References

**Related Agents:**
- CLOSER: Implements CLOSER framework
- SALES-MANAGER: Manages farm system structure
- BDR: Feeds leads into farm

**Related Dossiers:**
- `/knowledge/dossiers/persons/COLE-GORDON.md`
- `/knowledge/dossiers/themes/processo-vendas.md`

**Related Knowledge:**
- `/knowledge/SOURCES/COLE-GORDON/01-ESTRUTURA-TIME/farm-system.md`
- `/knowledge/SOURCES/COLE-GORDON/02-PROCESSO-VENDAS/closer-framework.md`

## Update Log

v8 - 2026-03-05: Added CG003 (building scalable sales teams) v7 - 2026-03-02: Added CG002 (CLOSER framework deep dive) v6 - 2026-03-01: Added CG001 (farm system foundations)

---

Mind Creation

Automatic Trigger

Minds are created when person crosses threshold:

if person.mention_count >= 50 and len(person.sources) >= 3:
    if has_sufficient_dna(person):
        trigger_mind_creation(person)

Threshold:

• Mention count: ≥ 50 across all sources
• Source diversity: ≥ 3 unique sources
• DNA completeness: Minimum 3 items per layer (L1-L5)

Manual Creation

/create-mind "Cole Gordon"

Process:

1. Validate Threshold

   Check mention count, sources, and DNA completeness.

2. Extract DNA

   Run wf-extract-dna workflow on all narratives for this person.

3. Generate Files

   Create AGENT.md, SOUL.md, MEMORY.md, DNA-CONFIG.yaml.

4. Update Registry

   Add to AGENT-INDEX.yaml (minds section).

   Set has_agent: true and has_dna: true in ENTITY-REGISTRY.json.

5. Cross-Link

   Update related cargo agents with mind reference.

   Link dossier to mind clone.

---

Mind Usage

Direct Query

/ask cole-gordon "What's your take on commission structures for closers?"

Response:

🧠 Cole Gordon:

Commission matters less than lead quality. I've seen teams with 10% commission
outperform teams with 20% because the 10% team had better setters. ^[CG001-008]

That said, standard is 10-15% for high-ticket closers. But focus on the system:
- Are closers getting enough at-bats? (3 closers per setter)
- Is lead quality consistent?
- Do they have proper training?

Fix those first, THEN look at comp. ^[CG001-012]

In Debates

/debate cole-gordon,jeremy-miner "Best sales methodology for high-ticket?"

Cole Gordon:

Farm system with CLOSER framework. Specialization wins. ^[CG001-005]

Jeremy Miner:

NEPQ consultative approach. Solo closer, deep qualification. ^[JM001-003]

In Conclave

Minds can participate in council sessions:

/conclave "Should we restructure our sales team?"
# May include Cole Gordon if farm system relevance detected

---

DNA Viewing

Full DNA

/view-dna cole-gordon

Output:

═══════════════════════════════════════
DNA: Cole Gordon
═══════════════════════════════════════

L1: PHILOSOPHIES (5 items)
  • Sales is about serving prospect, not closing them ^[CG001-003]
  • Team structure beats individual talent ^[CG001-005]
  • Systems > tactics ^[CG001-012]
  • Anti-fragile design over optimization ^[CG002-001]
  • Long-term relationships over transactional wins ^[CG003-004]

L2: MENTAL-MODELS (8 items)
  • Optimize for system resilience, not performance ^[CG001-005]
  • Specialization beats generalization at scale ^[CG001-008]
  • Question conventional wisdom with data ^[CG002-002]
  ...

L3: HEURISTICS (12 items)
  • 1 setter : 3 closers (farm ratio) ^[CG001-005]
  • Close rate < 20% = qualification problem ^[CG001-008]
  • 1 manager : 10 closers ^[CG001-012]
  ...

L4: FRAMEWORKS (6 items)
  • Farm System: 1:3 setter-closer structure ^[CG001-005]
  • CLOSER Framework: 6-step sales process ^[CG002-012]
  • Objection Handling Matrix ^[CG002-015]
  ...

L5: METHODOLOGIES (4 items)
  • Objection Handling Process (4 steps) ^[CG002-015]
  • Setter-Closer Handoff Protocol ^[CG001-018]
  • Weekly Team Review Structure ^[CG003-008]
  ...

TOTAL DNA ITEMS: 35

Specific Layer

/view-dna cole-gordon --layer L3

Output:

L3: HEURISTICS - Cole Gordon (12 items)

1. 1 setter : 3 closers (farm system ratio)
   Source: CG001-005
   Confidence: HIGH
   Context: High-ticket sales ($5k-$50k)

2. If close rate < 20%, problem is qualification, not closing
   Source: CG001-008
   Confidence: HIGH
   Context: Assumes proper training baseline

3. 1 manager : 10 closers maximum span of control
   Source: CG001-012
   Confidence: MEDIUM
   Context: Can stretch to 12 with experienced closers

...

---

Mind vs Cargo

Aspect	Minds	Cargo
Type	Expert replicas	Functional roles
DNA	Full 5-layer structure	Optional, role-based
Sources	3+ diverse sources	2+ sources
Threshold	50+ mentions	10+ weighted score
Purpose	Deep expertise query	Debate participation
Example	Cole Gordon mind	CLOSER role

---

See Also

• Cargo Agents - Functional role agents
• DNA Extraction - DNA creation process
• Workflows: wf-extract-dna - DNA workflow
• Slash Commands: /view-dna - View DNA structure